Lastly, Humm has a WHOLE 30 diet approved line of kombuchas.Second, they add non-fermentable plant-based flavors and sweeteners - like monk fruit, as opposed to fruit juices which contain sugar and can ferment. And basically this is kombucha that has been prepared in a special way….For starters, they brew it until ALL the sugar has been eaten up during fermentation. Next up, they have their Sugar free kombucha range - they call it HUMM ZERO.So first up, they have their FLAGSHIP kombucha line, which they call their ORIGINAL KOMBUCHA, and of course this is the focus of our article today.I’ll quickly run through them, so they make sense, and also show you what we’re focusing on in this article. Humm has expanded its product range over the years and now has SEVERAL distinct categories. In fact, Humm has in total raised just $19.7 million USD.įor us here at Essential Stacks, we LOVE to see this, because it usually means the founders remain firmly in charge of the vision of the company and the quality of their products, while ensuring there is enough runway left for their expansion. Since then, Humm has become a hit with consumers, driven in no small part by their focus on delivering LOW and ZERO SUGAR kombucha lines.Īnd to help them scale up their manufacturing and distribution to keep up with demand, they have taken some Outside investment from private equity group, VMG Partners.īut as of the writing of this article, that amount is Tiny when COMPARED to their competitors' capital raising efforts. But in 2014 they rebranded to the name Humm, as they wanted a more inclusive name. as well as at the local Bend Farmer’s Market in Oregon.Īt this point they were known as Kombucha Mama. I can sell this to everyone”.Īnyways, like with most good startup stories, they started small, brewing kombucha at home and selling it door to door…. Jaime was completely blown away by the taste, saying “This is amazing. So Humm was founded in 2008, by good friends Michelle Mitchell and Jamie Danek.Īs legend has it, they were hanging out one day, and Michelle offered Jaime a glass of her HOMEBREWED kombucha. So with that out of the way, let’s get into our findings. So before we get into it, I just want to say that like all product reviews here at Essential Stacks we receive zero compensation or incentive from the company we are reviewing, which means we are completely unbiased.Īnd as you’ll see in this review, we don’t hold anything back when analyzing companies in the digestive health space.Īnd that’s because Our mission here at Essential Stacks is to help you discover what TRULY works and what doesn’t for good gut health.
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